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Hit that "subscribe" button.Author:Kylie SmithPublish date:Oct 31, 2019If you didn't know the names of any beauty YouTubers before 2019, chances are, you do now. The controversy involving James Charles, Tati Westbrook and Jeffree Star infiltrated the mainstream media over the summer and earned the YouTube beauty space a not-so-great reputation of being drama-filled. Alas, beauty gurus haven't always had such shiny reputations.
Jackie AinaJackie Aina has amassed more than three million subscribers on her channel over the past 10 years, and it's no mystery why. Beyond being a resource for those looking for honest reviews and impressive technical skills, she's also become somewhat of an activist who uses her platform to bring change in the industry.Allana Davison, at three uploads per week, has racked up 624K loyal followers and her subscriber count is growing.
Desi PerkinsIf you watch YouTube religiously, you know who Desi Perkins is. She has accumulated more than three million subscribers over the past six years and has even done Kim Kardashian West's makeup.Tina Yong has tried it all, from peel-off makeup to a DIY lash lift to facelift tape. Her trials and tribulations have paid off, though — Yong has amassed almost three million subscribers.
Rachel CantuTalented 17-year-old Rachel Cantu uploads casual get-ready-with-me style makeup tutorials, wherein she shows her nearly 700K subscribers how to achieve her sculpted brows, blended eyeshadow, glitter eyeliner and glowing complexion.
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