Authors of the new book 'The Joy of Costco' reveal some fascinating information about the ultra-popular warehouse club.
comes out today, just in time for Costco's 40th anniversary on Sept. 15.
But, it wasn't an easy process. Costco executives staunchly opposed the book from the start and initially refused to participate. "We met with Jim [Sinegal], the surviving co-founder, and CEO Craig [Jelinek]," Susan recalls."They spent six hours with us and at the beginning and the end of it, they said 'We do not want a book written,' and he called us two weeks later and said that again.
Then, in a surprising twist, Costco brass had a change of heart in 2021, and invited the authors to a meeting. If there was going to be a published book about their business, the execs wanted it to be accurate. "It's a day we'll never forget," says Susan."They introduced us to a range of executives, both current and past and they talked to us very freely," David explains. The couple was even privy to profit numbers and executive meetings.
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