12 exciting Scandi brands you need to know about

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12 exciting Scandi brands you need to know about
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Instant, minimalist chic

Name a woman that doesn't love Ganni. No, seriously, it's been seen on everyone from Beyonce and Margot Robbie to Alexa Chung and Pippa Middleton. And yet, the brand still seems so down-to-earth, which is probably due to its affordability.

It still feels like luxury though; the fluffy pointelle knitwear is good quality, statement printed dresses well cut and the choice of fabrics, from silk to synthetics, always reflect the price point . The popularity of Ganni in the UK led to a welcome influxMohair and wool sweater

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