11 ways to help small businesses affected by coronavirus right now.
If you’re overdue for a hair treatment but the salon is closed, check to see if they are providing virtual consultations and/or custom color kits.
“The salon I go to just announced it would create custom color kits for clients, providing everything they need to touch up, plus FaceTime support,” says Kristen Elworthy, founder of , a marketing firm that works with small businesses. “All these things can be picked up or dropped off curbside.”, a company specializing in software solutions for small businesses, sees salons getting creative with promotions, including offering customers the option of “buying time”, meaning “a gift card will increase in value every month from April to July.” Salons are also offering virtual web consultations and whatever else might help keep that vital connection with their clientele alive.
Social media plugs are a free way to show your support and the payoff is almost instantaneous. “[Liplove] has seen a significant increase in engagement and shares as our customers began to promote our messages of love and empowerment to their networks during this season. This has caused a boost in not only traffic to our website that originated from social media, but also from organic search.”
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