Everyone has million-dollar ideas, but people rarely act on them. Mistakes, too, can sometimes even mean millions.
What if you could wear a blanket? Scott Boilen, president of Allstar Products, had the same idea, resulting in the Snuggie. Since 2008, over 30 million Snuggies have been sold, raking in over $500 million.REUTERS/Rick Wilking
Many people remember the silly commercials in the early aughts for Snuggies: a family at a sports game, all wrapped in blue Snuggies, surrounded by others bundled up in coats, beanies and scarves, cheering, arms raised. But some others remember the Slanket, which appeared on the shopping channel QVC and airline publication SkyMall years before the Snuggie.
"We had seen products like these in catalogs for a while — even before the Slanket came out, I think," said Boilen to The New York Times in 2009."And we thought if we could put a clever commercial behind it and offer it at a better value price, then people would buy it."
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