Here are 10 things you might not have known.
Some food brands are so synonymous with Alabama that when we hear the name, we instinctively think, “Yep, that’s ours.”But few brands have been around longer and are more iconic than Birmingham’s Dale’s Seasoning, the legendary steak marinade that began in 1946 and is still owned and operated by the same family that started Dale’s more than 75 years ago.But unless you’re a big Dale’s history buff, here are 10 things you might not have known.
Dale's Seasoning was the "house marinade" for the old Dale's Cellar Restaurant, which was located in the basement of a multi-story apartment building in downtown Birmingham, Ala.Long before it was bottled, branded and sold in grocery stores across the country, the dark, soy sauce-based seasoning was the house marinade at Dale’s Cellar Restaurant, which Army buddies Jacob “Jake” M. Levine Jr.
Jake Levine died of a heart attack in 1966, and following his death, his wife, Estelle, ran the restaurants with her brother-in-law, Sam Levine. In 1975, Estelle got out of the restaurant business and with the help of her son, Michael Levine, focused on producing and selling Dale’s signature marinade. “That’s kind of when the sauce business was born,” Seigel, her nephew, said. “My cousin was with her every step of the way.
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