.UMG's 10:22PM label and worldofwomennft are partnering to launch an NFT project in collaboration with rising R&B/hip-hop artist itskendrajae.
. “With World of Women earlier this year, Yam created one of the most successful NFT projects. It’s the first time that I was able to look at an NFT project and really identify with it as a woman and a diverse woman as I looked across and connected with the different female avatars she had created. Through her art, Yam is bringing more women into the world of tech and blockchain.”
With the goal of showcasing women through her art, Karkai and her team launched the popular World of Women NFT this summer through which World of Women minted 10,000 collectible images featuring powerful and diverse women. World of Women then reinvested a portion of the sold-out collection to crypto art projects and supporting non-profits empowering women through education and advocating to abolish child marriage.
“It effectively becomes your membership card to all things Kendra Jae,” says Joshua. “And as Kendra grows in her career so does the value of the NFT.” “The reason why World of Women was born was because being a woman in the super male-oriented NFT space is definitely a struggle,” says Karkai. “But there’s still time to completely change the way things are headed and to make this a truly inclusive tech space where women have equal opportunities.
Jae has released two singles since her signing to 10:22PM and Def Jam Recordings was announced in October: “Seesaw” featuring Saweetie followed by the recently dropped “BIG.” The singer-songwriter-dancer-“Celine, Yam and I are all ethnically diverse women who share the same passion for women empowerment, promoting diversity and equal opportunity,” says the artist. “To have the two of them see and believe in my artistry enough to help me take it into the NFT space is an amazing opportunity.
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