February 2023 has marked an exciting month at the theaters for box office successes and surprises, but one great streak was just broken.
February 2023 has had an incredibly successful box office streak, though one significant theatrical release has ruined a triumphant trend. While February is typically known as a “dump month” in which studios drop movies that aren’t expected to perform particularly well commercially, this month in 2023 has notably defied these norms with nearly every film breaking even at the box office.
Marlowe isn’t estimated to have a budget close to the box office hits of February 2023, yet its small box office return is disappointing when considering the overall successes of the typical “dump month.” While Winnie-the-Pooh: Blood and Honey had the smallest box office return with a $1.6 million domestic haul, it was also remarkably limited with only 1,700 theaters showing the film overall, whereas Marlowe has been shown in over 2,200 theaters domestically over a longer period of time.
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